Yes, that's right! Pharrell Williams + my beloved Woolworths! When I saw this trending on Twitter last night I was confused. Was there a Woolworths in the US? Was it perhaps the one in Aus? Nope!
There was a rumble that there was a "secret project" but I never could have imaged the magnitude nor the potential for this campaign.
Then I saw it came from Pharrell himself, in a tweet to his 6.33m followers!
King Pharrell has been appointed the Woolworths Style Director in a ground-breaking collaboration across a series of sustainability-focused projects.
I could tell you, in writing, all about the project - but the video explains it all;
Here are ways that you can be involved with Woolies:
GIVE WITH US: Raising over R100 million for education
Pharrell and MySchool will be calling on customers to help us raise R100 million for schools in need across South Africa through swiping their MySchool MyVillage MyPlanet cards. The more you swipe, the more you donate – the more you make a difference to schools around the country. Signing up for a card is easy and free – and you get to choose which schools
CREATE WITH US: Sustainable T-shirt Design Competition
Woolies has collaborated with Bionic Yarn®, a company that creates fabric out of recycled plastic waste, to create a range of limited edition, sustainable t-shirts. Design students are invited to create and submit designs for these t-shirts that celebrate sustainability. Pharrell will select his favourite designs and these will be produced and sold in Woolies stores across the country. Winners will each receive R25 000 in prize money.
SING WITH US: Share the stage with Pharrell
School singing groups are invited to practice their songs and get ready to compete to win the once-in-a-lifetime opportunity to perform live alongside Pharrell Williams in front of the whole country during his MySchool concert tour of South Africa. Entrants will be shortlisted and chosen personally by Pharrell to appear alongside him on stage in September as part of an exclusive concert for WRewards Members only.
WIN WITH US: See Pharrell live at a private concert
If you’re not a Woolies’ WRewards or MySchool cardholder, now is the time to sign up. Members stand the chance to win a ticket to an exclusive, one-night-only private Pharrell Williams concert, exclusively for members. The only way to get a ticket to this one-night-only event is to be a Woolies WRewards / MySchool / Credit cardholder.