Wednesday, 28 May 2014

The Search for "The One" is over...

The One; reliable and trustworthy, it’s the go-to for any occasion, any day. It’s the ultimate, the pinnacle, the absolute. The One is effortless, comfortable and versatile. And now, the search for The One is finally over. On 01 August, Cotton On will be launching their new collection to the South African market. The latest Cotton On range The One, is a selection of elevated modern basics that are set to become the foundation cornerstone of every stylish woman’s wardrobe.

The launch of the new basics collection, The One sees Australian global retail powerhouse, Cotton On getting back to its roots to be the one-stop destination for fashionable and affordable wardrobe essentials. “As an Australian brand that now trades in 17 countries, we have been able to build the best women's tee collection in the world, focusing on the perfect fit, using the softest fabric in the most flattering silhouette,” explains Cotton On General Manager, Felicity McGahan. “We have created something we will all wear at a price that is amazing value. It’s always been so hard to find the perfect one, until now. With the introduction of our new collection, we truly believe you’ll find the one.”

Check out this video showing the Cotton On women and their feedback on the new collection. 


The collection is made up of seven styles;
            

All styles will be available in timeless colours including black, white and grey, plus a mix of brighter hues and a classic stripe. With no raw edges on the inner seams and featuring a heat-seal back neck printed label, The One tees have no woven labels against the skin making them extremely comfortable to wear.

Slub Tees
Using a finer count of slub yarn, these super-soft tees are a relaxed fit, easy-to-wear and extremely versatile and are available in a Scoop, V-Neck and Crew Neck. The slub cotton provides an element of luxe, while looking effortlessly cool.

Cotton Rib
Comfortably fitted against the body but hides a multitude of sins, the cotton rib styles are soft and luxurious to touch.  With the perfect stitch length, the cotton rib fabric has excellent stretchability and recovery, so won’t lose shape and will mould to the body.

Double Rib
Great for layering , this super-stretchy cotton rib tank is very versatile; wear on its own with any outfit, layer it under a jacket or even wear it to the gym. Extremely flattering, the ribbed tank is fitted against the skin and has excellent recovery so it won’t lose its shape. Soft-to-touch and feels great on the skin, this ribbed tank is an essential sports-luxe basic.

Cotton On Womenswear Designer, Leah Summers said perfecting this balance between producing a higher quality and flattering fit was critical to the design process. “It was so important to us when designing the new collection that we focused on producing effortlessly cool tees but at the same time elevating the quality. These tees are super-soft to touch and the perfect fit, making them perfect for everyday - whatever your day entails,” Summers explains.

The One tees will retail from R149 and will be available in stores nationwide from 01 August 2014.

PS. Select Cotton On stores will act as the “trial stores” for the above range and will receive the collateral from 15 May 2014. The One range will be launching in all Cotton On stores nationwide from 1 August 2014.
The select “trial stores” will include:
·       Sandton
·       Tygervalley
·       Canalwalk
·       Cavendish
·       Brooklyn
·       Fourways
·       The Glen
·       Northgate
·       V&A Waterfront

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